Weight loss supplement brand Hydroxycut recently launched Hydroxycut Hunger Control + Weight Loss Drink Sticks, now available at Walmart locations across the U.S. and on Walmart.com.

The company’s research suggests that 44% of consumers identify as “cautiously curious” about GLP-1 receptor agonists, but are not ready to commit to a prescription or injection. Both current and past users of these drugs are returning to over-the-counter options to manage hunger or maintain their results, the company reported, signaling a demand for drug-free alternatives that are affordable and accessible.

“This innovation is the perfect way to kick off our expansion at Walmart, bringing consumers a science-backed, accessible solution for hunger control, while sitting alongside our full lineup of Hydroxycut favorites. Together, these products give millions of shoppers affordable, proven options to support their wellness goals as part of everyday life,” said Suleen Mak, vice president of brand and strategy at Hydroxycut’s parent company, Iovate Health Sciences International.

 The ready-to-mix stick pack contains SlimBiome, a prebiotic and dietary fiber complex formulated to reduce hunger within hours of consumption.

“With Hunger Control + Weight Loss Drink Sticks, we’ve harnessed the science of SlimBiome to deliver real, clinically validated appetite control in a convenient, drug-free format,” said Raza Bashir, chief innovation officer at Iovate. “For consumers who are GLP-1 curious, cycling off prescriptions, or simply seeking a sustainable long-term strategy, this product is a powerful alternative that supports results without compromise.”